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A free website costs nothing to start.  The cost shows up later, when nobody keeps it up.

Free builders and one-time builds both get a site online.  The catch is what comes after: whose name is on it, who fixes it, and what happens when the free plan changes.

Getting the call · 2 minute read · Updated October 27, 2026 · Sources

In your name
Google profileYou: owner
DomainYou: registrant
ReviewsOn your profile
CornerWickManager you can remove
Example, drawn by us.

How a cheap site goes stale

  1. YouWebsiteThey tapyour website
    1Start

    The site goes up

    From a free builder, or a one-time build from a friend or a designer.

  2. © 2019Page not found
    2Drift

    Nobody updates it

    Hours, services, and photos stay the way they were on day one.

  3. Roofer BThey hit back andtap the next one
    3Cost

    Homeowners notice

    Old hours or a dead form make the business look closed, so they call the next one.

Free plans come with someone else's name

On Wix's free plan, for example, your address looks like yourname.wixsite.com/yoursite, and using your own domain means upgrading to a paid plan. [1] Removing the builder's ads is also a paid feature. [1]

Free can be switched off

Google used to let owners make a free site from their Business Profile.  It turned those sites off in March 2024, and after June 10, 2024 visitors got an error page. [2] Owners who hadn't moved lost their site.

A one-time build ages too

A site paid for once is only as current as the day it was finished.  Every change after that is a new bill or a favor, so most never happen.

What CornerWick does about it

Sources

  1. Wix Help Center, "Building a Website for Free", checked 2026-10-27.
  2. Search Engine Journal, "Websites Created With Google Business Profiles To Shut Down In March" (Kristi Hines, Feb 29, 2024; quotes Google's notice), checked 2026-10-27.

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