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A lead site can send the same request to several pros.  A call from your own profile comes to you alone.

Lead sites have their place.  But you pay for each lead, you may share it, and it stops when you stop paying.

Getting the call · 2 minute read · Updated October 19, 2026 · Sources

Lead site1 requestSent to Pro 1, Pro 2, Pro 3, Pro 4.  Each pays.
Your profile1 callTo you alone.  No fee per call.
Example, drawn by us.

How a shared lead works

  1. Need a roof repairZIP 46805 · this weekSubmitA homeowner fills out a lead site form
    1Post

    A homeowner fills out one form

    On a lead site, with their job and ZIP code.

  2. 1 requestPro 1paysPro 2paysPro 3pays
    2Share

    The request goes to several pros

    Angi's own pro site says requests go to 3 or 4 pros. [1]

  3. Who calls first?Pro 1Pro 2Pro 3A race on the phone, often on price
    3Race

    The pros race to call

    Replies within an hour do far better than slower ones, so speed and price decide a lot. [2]

Worth knowing

3 or 4
Pros who get one requestPros who get a call from your profile
pros get the same request on Angi Leads, according to its own pro site. [1]

Paying per lead

Thumbtack charges pros for each lead that matches their settings, whether or not they get the job. [3] Angi charges a fee for each lead, and the fee changes with the size of the job. [1]

Lead quality has been in court

In 2023 an FTC order required HomeAdvisor to pay up to $7.2 million.  The FTC alleged it misled pros about the quality of its leads and how often they turned into jobs. [4]

Rented vs owned

Leads stop the day you stop paying.  Your Google profile, your reviews, and your site keep bringing calls, and they stay yours.

Rented leadsPay per leadShared with othersStops when you stoppayingYour own callsYour profileYour reviewsYour siteKeep working, andthey’re yours
Drawn by us, as an example.

What CornerWick does about it

Our Google Maps profile work

Sources

  1. Angi Leads (HomeAdvisor) pro site, "About us", checked 2026-10-19.
  2. Oldroyd, McElheran, and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011, checked 2026-10-16.
  3. Thumbtack Help, "Your guide to your first two weeks on Thumbtack", checked 2026-10-19.
  4. FTC, "FTC Order Requires HomeAdvisor to Pay Up To $7.2 Million" (Jan 23, 2023), checked 2026-10-19.

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