Getting found is half of it. The other half is the first few seconds on your site.

A homeowner who lands on your site from Google is close to calling. What they see before they scroll decides if they call you or the next roofer.

Getting the call · 2 minute read · Updated October 17, 2026 · Sources

Roofer A · 4.9 ★ (212)

Start hereWhat brings you here?

Roof repairNew roofHome saleJust looking

Call (555) 010-0199

Example, drawn by us. One question, then a call button or a short form.

What a homeowner does on your site

1Search
They land on your site, on a phone
From the map box, a search, an ad, or your reviews.
2Narrow
They look for 3 answers, fast
Do you do my job? Do you work near me? Can I trust you?
3Choose
They call or send a form
Tap to call if it's urgent, a short form if they're pricing. Then the sooner you call back, the better.

Why it matters

2.6% vs 19.5%

of visitors take action on a typical home improvement page, compared with the best quarter of pages. [1]

About 7x

more likely to qualify a lead when a business replies within an hour, compared with waiting longer. [2]

54%

of homeowners in one survey said they'd look for a roofer through search results. Word of mouth was first at 73%, and those people look you up too. [3]

What the Start here card does

One question on the first screen: what brings you here? It takes about 10 seconds and catches the visitor who isn't ready to call yet. We're testing it against pages without it, and we'll keep whichever gets more calls.

Drawn by us, as an example.

The rest of the first screen

Real photos of your work, never stock photos passed off as yours.

Drawn by us, as an example.

What CornerWick does about it

Builds your site from your current one, made for phones first
Adds the call button, the Start here card, and a short form that emails you right away
Puts your stars, real photos, and service towns on the first screen
Checks every day that the site is up, and counts calls and form requests in a monthly report

This is the website plan. See the plans and prices

Your website, built for calls

Sources

Unbounce, home improvement landing page benchmarks, checked 2026-10-16.
Oldroyd, McElheran, and Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011, checked 2026-10-16.
Roofing Contractor, 2024 Homeowner Roofing Survey (Clear Seas Research), checked 2026-10-16.

Want to see where you stand?

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