Your phone number lives on a dozen sites. One old one can send the call elsewhere.

Homeowners find you on Google, Apple Maps, Bing, Yelp, and more. If one of them shows an old number, that call goes to the next roofer.

Getting found · 2 minute read · Updated October 19, 2026 · Sources

Roofer A · (555) 010-0199

GoogleMatches

Apple MapsMatches

BingMatches

YelpOld number: (555) 010-0144

BBBMatches

Example, drawn by us. One old listing is enough to lose a call.

How a wrong listing loses a call

1Find
They find you in another app
Apple Maps on an iPhone, Bing on a work computer, Yelp, or Nextdoor.
2Compare
They see two phone numbers
An old listing from years ago still shows an old number.
3Lose
The call goes elsewhere
A dead number, and they move on to the next roofer.

Why it matters

80%

of people in a 2018 survey said they lose trust in a local business when its contact details are wrong or don't match. [1]

36%

had called a wrong number for a local business in the past year, in the same 2018 survey. [1]

15%

of the sources ChatGPT used for local searches were business directories, in one late 2024 study. 58% were business websites. [2]

Where we list you

Google says how well known you are counts toward ranking, including how many websites link to your business. [3] Apple Business (formerly Business Connect) sets how you show up on Apple Maps and Siri. [4]

Drawn by us, as an example.

Google: the profile everything else copies
Bing: pulled in from Google, shows in Bing search and Bing Maps [5]
Apple Maps: what iPhone users and Siri see
Yelp: claimed and filled in, never asked for reviews
BBB: the free basic listing, not paid accreditation
Nextdoor: a free business page, where neighbors ask for names

The rules we keep

Do

Copy one name, phone, and website everywhere, spelled the same
Keep every account in your name

Never

Pay for listing boosts or bundles without asking you
Ask for reviews on Yelp. Yelp's own rules say not to {cite:yelp-ask}
Create a listing in our name

What CornerWick does about it

Lists you on Bing, Apple Maps, Yelp, Yellow Pages, Nextdoor, and the BBB
Finds and fixes old listings with an old phone or address
Checks every listing each month against your Google profile
Shows the result in your report: listed and matching, or what we fixed

Listings are part of the Maps and reviews plan. See the plans and prices

How we handle your listings

Sources

BrightLocal, Local Citations Trust Report (1,025 US consumers, Mar 2018), checked 2026-10-19.
BrightLocal, "Uncovering ChatGPT search sources" (800 local searches, 20 business types, 20 US cities, Nov 2024), checked 2026-10-16.
Google Business Profile Help, "Tips to improve your local ranking on Google", checked 2026-10-16.
Apple Newsroom, "Introducing Apple Business" (Mar 24, 2026), checked 2026-10-19.
Bing Blogs, "Introducing the New Bing Places for Business" (Oct 3, 2025), checked 2026-10-19.
Yelp Support Center, "Don't Ask for Reviews", checked 2026-10-19.

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