How homeowners find you, and pick you. Short guides with sources.
Each guide takes about 2 minutes. Every number links to where it came from, and every guide ends with what we do about it.
Getting found
Google Maps top 3
How the Google map box works, how homeowners pick from it, and why the top 3 changes from one street to the next.
Google profile
What a complete profile has, and why Google rewards it.
Listings
Why one old phone number on one old listing can send a call elsewhere.
Service pages
Why "metal roof repair" needs its own page, and why town pages stay few.
AI search
Homeowners now ask ChatGPT for a roofer. How AI tools choose which local businesses to name, and how a website is built so AI can read it.
Reviews
Reviews
How homeowners read reviews before they call: the stars, the count, the dates, and your replies. Plus how to ask for reviews the right way.
Review replies
Why answering every review, the bad one too, wins the next caller.
Old reviews, low rating
Why last year's reviews and a low average cost calls, and what fixes both.
Getting the call
Visitors into calls
What a homeowner does in the first few seconds on a contractor's website, and how a Start here card, a call button, and a short form turn visits into calls.
Phone speed
What a few seconds of loading does to the homeowner on a phone.
Ad landing pages
Your ad gets the click. The page it lands on decides the call.
Lead sites
Paying per lead vs calls that come to you alone.
Working with us
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